Art Direction for the visual identity, communication strategy of art therapy events.
At the intersection of clinical psychiatry and contemporary art practice.
Exhibition Series on Art Therapy
2022 – 2025, Zurich & St. Gallen, Switzerland
Visual Research Process:
Research began with the concept of the Living Museum, a term initially coined in New York by the psychologist Janos Marton and then brought to psychiatries of Switzerland. I investigated how artistic expression and visual symbols function in clinical contexts. Besides reading about trauma-informed art practices, I interviewed patients and artists about their perspectives.
The challenge was translating art therapeutic concepts into tangible experiences for exhibition visitors. In trying to strike a balance between using accessible language and respecting the complex nature of mental health discourse, I developed an interactive framework of artworks, dance performances and panel discussions that invited visitors to experience rather than to observe.
Cultural Context:
The concept of these exhibitions is taking into consideration how visual expression affects different states of mental health. Based on Janos Marton's philosophy of the "Living Museum" and Fernand Deligny's theories of non-verbal pedagogy, the art direction of this project included evidence-based psychological approaches for design choices.